Insights

Law firm marketing leaders typically play an important role in planning and organizing partnership and all-attorney meetings within mid-size and large firms. That’s because everyone in leadership understands that attorneys who develop new business need to be clear on the firm’s overall branding and messaging.

The same cannot be said, however, for employee town hall meetings, and that is a problem. While it’s true that administrative staff are less likely to be involved with...

Are you sold on the benefits of creating engaging social media accounts to help you connect with colleagues and clients, but you aren’t sure exactly what to post and when? Our social media expert Taryn Butler has created a detailed guide to LinkedIn and Twitter for our clients. Here’s a sneak peek:

LinkedIn

The tone on LinkedIn is buttoned up and professional.

• It’s important to have both an active...

We at Page 2 are excited to share the first eBook in a new series designed to help law leaders confront the marketing and communications challenges they face in today's legal industry. Millennial Messaging: How to Talk the Talk with Next-Generation Lawyers is a quick read full of practical advice about how leaders can better understand this emerging class of lawyers and clients, and tailor their messaging to be most effective. Click here to...

When you specialize in helping law firms with media relations, you quickly learn that while every attorney would kill to be the subject of a feature in the Wall Street Journal, a media win like that is a once-in-a-career unicorn. If it happens, you thank your lucky stars, but you can’t build a publicity plan around it.

In every local market, however, there is an influential outlet law firms care a lot about and may also...

As more states across the country legalize the sale of adult-use cannabis, many chief marketing officers at midsize and large law firms are debating how to market their attorneys who work with clients in the cannabis industry.

While cautious CMOs and managing partners may be inclined to keep that work under wraps and out of public view,...