Author: page2comm

Sometimes It’s Best to Pick Up the Phone

May 6, 2024
page2comm

In theory, no organization should be more aware of the risks of putting sensitive material in writing than a law firm. In reality, everyone fires off an email or a text — in anger or frustration or simple carelessness — that they later regret. The problem is that once it’s in writing, it’s permanent. Internal electronic communications can be especially problematic if they are leaked...

How to Improve Your Pitches

April 29, 2024
page2comm

It’s relatable to hear how overwhelmed journalists are: 50% receive more than 50 pitches each week. Marketers’ workdays are just as full as the reporters we’re hoping will cover our firms! It’s important to recognize how we can help make journalists’ jobs easier and, in turn, get our firms media coverage. According to a Cision survey,

Expand Your Knowledge of the Arab American Experience

April 8, 2024
page2comm

April is Arab American Heritage Month, an excellent opportunity to learn more about the histories and cultures encompassed in the Arab American story. The Arab American National Museum, the only museum dedicated to Arab American history, is located in Dearborn, Michigan, and the museum's website also offers a rich array of images and stories. "Coming to America," a video tour, walks...

Awards Season Is Well Underway — How to Get a Handle on the Basics

April 1, 2024
page2comm

Legal directories and awards are a key pillar of any good strategic communications plan for your law firm. But with so many outlets running an ever-growing list of surveys and submissions, how do you make the best use of limited resources and pursue honors that actually have value? There are three major categories of lists and recognitions: surveys, submissions and pay-to-play. Surveys: The major legal industry and business information publishers (ALM, Law360,...