Insights

At Page 2 we like to keep an eye on changes to rules  from the ABA or state bar associations that could impact the way in-house marketers promote a firm’s practice groups or attorneys. Here are two notable recommendations from the past few weeks:

How to talk about awards and accolades

- The Supreme Court of New Jersey Committee on Attorney Advertising weighed in on the use of “Super...

Mackenzie Krage recently joined the Page 2 team. Below, she describes another commitment she is passionate about — her work as a court-appointed special advocate for children in the foster care system in Cook County.

With a radiant smile and outward composure, June had a refreshing candor for a child who had been dealt her hand. Through no fault of her own, June had entered the system. Some children are plucked from their siblings while others circle a revolving...

Last week the American Lawyer took note of a market trend we know very well: Midwest law firms are knocking it out of the park.

Midwesterners in the legal industry are accustomed to the east and west coasts getting all the media attention. In fact, we often take pride in flying under the radar. But the super high demand, growing realization, and large increases in billing rates — not to mention soaring revenue — at Midwest firms is now impossible to ignore.

Amid an intense talent war in the legal industry, law firm leaders are continually looking for better ways to attract and retain top lawyers. Modern law firm leaders recognize the value of an inclusive culture, particularly when it comes to diverse talent.

When firm leaders...

In 1992, as a college sophomore, I had the good fortune to intern for the Women’s Law Project in Philadelphia, a nonprofit public interest legal organization focused on policy advocacy, public education and providing direct assistance to defend and advance the rights of women, girls and LGBTQ+ people in Pennsylvania and beyond. Attorney and activist Carol Tracy had recently taken the helm...