Insights

While the appearance of the omicron variant has complicated many offices’ plans for a return to in-person events, some law firms have decided to rely on the safety protocols recommended by public health professionals — vaccines, boosters, masks and social distancing — and forge ahead with scheduled in-person events. As these leaders and their support staff book conference rooms and place catering orders, they should also carve out some time to plan for how they will handle the...

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The good news — corporate general counsel want to hear from you. The bad news? If your firm is like most law firms, you’re sending them content that is not very useful to them. What they value is strategic insight. But often they just get more information — during an era of information overload. A press release announcing your firm’s new hire or award from Best Lawyers does not help them do their job better. Clients and prospects want substantive, actionable material. This is...

As the year winds down, we’re all getting our priorities in order — like what we plan to watch in 2022. Legal dramas can provide a reliable escape or another look at aspects of your own world that you’ve never considered before. But these shows aren’t just about telling interesting stories about the people in law (and we all know accuracy isn’t necessarily the point!). They can also serve a social function, portraying the legal system as a structure that has boundaries and rules...

Marketing images have always overrepresented young, thin, able-bodied, straight, white and cis-gendered people. But as the world becomes increasingly diverse, it’s important to use images that look like the audience you communicate with. That includes the photos your firm uses on its website, social media, and in internal and external communication.

Why Diverse Images Are Important

Representing different kinds of people is important because it affects how...