Insights

Law firm marketers have many channels to choose from when deciding where to post content promoting their firm and its individual lawyers. But with so many options available, it can be difficult to decide how to push these messages out.

Often, firms think about where they want to post instead of figuring out where their target audience hangs out. "We want to be on Instagram," they might say. Well . . . why? Are the firm’s clients...

In the recent 

By Hubert Joly In his time as CEO of Best Buy (from 2012 to 2019), Hubert Joly turned a company that was headed for extinction into a thriving business poised to compete in the coming decades. He also learned in those years that so much of what he had been taught in business school and as a consultant and young executive is “either wrong, outdated or incomplete.” Companies that exclusively focus on making money and pressing employees to implement a strategic plan that is...

How Do Leaders Decide What’s Worthy of Their Time? In the early part of your legal career, the most important measure of your performance is very clear: How many hours are you billing? At virtually every point on the path to equity partnership, the way to do better is to do more. At some point, though, as you have entered the ranks of practice and firm leadership, the expectations of your performance and the measures of your effectiveness have gotten more...

De Novo's book review section has got you covered. With a selection of business books and narrative nonfiction, we search for and review books that we know our lawyer friends will enjoy reading. Take one of these titles to the beach as you enjoy the last few days of summer:

The Last Days of Night by Graham Moore: A young Paul Cravath — not yet the...