Author: Kelly McNees

BLUF Your Communications and Avoid TL;DR

October 23, 2023
Kelly McNees

Communicating clearly and concisely is especially important for law firm marketers trying to engage incredibly busy people. Getting the attention of lawyers, clients and our own colleagues — people managing multiple deadlines and putting out last-minute fires — requires cutting through the noise to connect. Applying the military acronym BLUF — “bottom line up...

Demystifying In-House Titles

October 2, 2023
Kelly McNees

Like it or not, we’re in a title-centric profession. And it can be confusing — especially when you’re new to the legal industry — to distinguish among the many possible titles for in-house lawyer positions.

For legal marketers and business development professionals who regularly reach out to in-house departments, it can be tough to know the difference between Senior Counsel, Managing Counsel, and Chief Legal Counsel, to name just a few....