Author: Kelly McNees

How to Craft More Effective Client Alerts

September 25, 2023
Kelly McNees

Client alerts: Effective business development tool, or time-consuming project that delivers minimal value? As with most communication efforts, it depends — in this case, on how well you understand the purpose of alerts and what your audience needs and wants from them, and then how well your process produces alerts that meet those objectives. Based on some actual client alerts we’ve seen out in the wild lately, whoa nelly, is it time for a

Vault Returns!

September 18, 2023
Kelly McNees

For those lamenting the loss of Vault, we have good news: It’s back! The beloved — or, more accurately, grudgingly tolerated and beloved — law firm rankings have returned after a two-year hiatus. This week we’re looking at why Vault is so popular, and sharing how lawyers and law students use it to assess whether your firm is a fit. As a refresher, Vault vanished in 2021 (technically, it

National Law Journal names Page 2 “Best of the Midwest” — again!

June 23, 2023
Kelly McNees

We are thrilled the announce that, for the third year in a row, The National Law Journal has named Page 2 Communications "Best of the Midwest" for legal PR! This latest honor — and what an honor it is! — places our agency in the NLJ's Hall of Fame based on our three consecutive years winning this category. While we began as an agency focused on the Chicago market and are proud of our Midwestern roots (they don't call Chicago "the city that works" for nothing), today we serve an elite...