Author: page2comm

How to Communicate Credibly About Inclusion

January 18, 2022
page2comm

More law firms than ever before are finally starting to get it: Inclusion is a key value and must be the thread running through every aspect of firm management. In the past few years, we’ve seen many firms take substantive action to improve policies and practices. It’s not perfect, but very slowly, our profession may be moving in a positive direction.

However, this greater understanding does not always translate to internal and external communications around inclusion or equity...

How Marketing Can Ease Parental-Leave Transitions

January 10, 2022
page2comm

Because many Big Law firms offer generous paid parental leave benefits and flexible schedules, it can seem from the outside that these workplaces are friendly to lawyers who plan to have children while pursuing the traditional path to partner, as recently reported in Law360. But while new parents may have control over where they do their work, they still face intense pressure to meet billable-hour targets if they want...

How to Alert Event Attendees to Covid Exposure

January 3, 2022
page2comm

While the appearance of the omicron variant has complicated many offices’ plans for a return to in-person events, some law firms have decided to rely on the safety protocols recommended by public health professionals — vaccines, boosters, masks and social distancing — and forge ahead with scheduled in-person events. As these leaders and their support staff book conference rooms and place catering orders, they should also carve out some time to plan for how they will handle the...

How Can a GC Use Your Content?

December 20, 2021
page2comm

The good news — corporate general counsel want to hear from you. The bad news? If your firm is like most law firms, you’re sending them content that is not very useful to them. What they value is strategic insight. But often they just get more information — during an era of information overload. A press release announcing your firm’s new hire or award from Best Lawyers does not help them do their job better. Clients and prospects want substantive, actionable material. This is...