Insights

Elsewhere on the blog, we’ve stressed the importance of social media during this period of limited networking and remote work. Tools such as LinkedIn help you stay connected and market your practice in a way that meets current and prospective clients where they are.

But attorneys who have built a strong LinkedIn profile and regularly share high-quality content know that it can be pretty demoralizing to craft the perfect post, only to have it sit unread, without a “like” or a...

As former journalists ourselves, we know what a privilege it is to have some of the most knowledgeable legal journalists in the country right here in our own backyard.

The pandemic continues to upend the daily life of the legal industry, but one constant is that visibility for law firms in the local media is essential in building a firm’s credibility with the local legal community. After all, that is where most lateral recruits and referral business come from.

This year,...

Even as the global pandemic continues to present law firms and their business clients with new challenges and questions, the essential work of traditional areas of practice goes on.

Intellectual property portfolios must still be managed and protected, employee handbooks must still be updated to include guidance around the latest Supreme Court decisions (such as the

The work of law firm media relations has always been tricky. Connecting attorneys, many of whom are inclined to be reticent about their work, to reporters, many of whom are inclined to view silence as an admission of wrongdoing, is a fraught sort of matchmaking, even in the best of times.

Today, though, with lawyers working remotely and reporters facing furloughs and layoffs, it’s even harder to arrange the conversations that build “trusted source” relationships and get...

Where do your clients and prospects turn for trusted information on their industry? Which newsletters and trade journals do they receive? What commentary do they read?

We have been surprised to see how many attorneys struggle to answer these questions. Identifying the media diet of prospective clients produces important opportunities, such as:

Building common ground. Knowing which publications your prospects respect creates an opportunity for connection around...