Category: DEI

How to Communicate Credibly About Inclusion

January 18, 2022
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More law firms than ever before are finally starting to get it: Inclusion is a key value and must be the thread running through every aspect of firm management. In the past few years, we’ve seen many firms take substantive action to improve policies and practices. It’s not perfect, but very slowly, our profession may be moving in a positive direction.

However, this greater understanding does not always translate to internal and external communications around inclusion or equity...

How Marketing Can Ease Parental-Leave Transitions

January 10, 2022
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Because many Big Law firms offer generous paid parental leave benefits and flexible schedules, it can seem from the outside that these workplaces are friendly to lawyers who plan to have children while pursuing the traditional path to partner, as recently reported in Law360. But while new parents may have control over where they do their work, they still face intense pressure to meet billable-hour targets if they want...

How to Improve Representation in Your Visual Communications

December 6, 2021
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Marketing images have always overrepresented young, thin, able-bodied, straight, white and cis-gendered people. But as the world becomes increasingly diverse, it’s important to use images that look like the audience you communicate with. That includes the photos your firm uses on its website, social media, and in internal and external communication.

Why Diverse Images Are Important

Representing different kinds of people is important because it affects how...

The Case Against “Imposter Syndrome”

October 25, 2021
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Given that the legal industry is at least a decade behind the rest of the work world in acknowledging and attempting to address important cultural problems, I guess we should be grateful that legal publications and conferences now promote a steady stream of content designed to support women in their heroic battle against imposter syndrome. The problem is, the way this "syndrome" is framed — an individual problem that mostly women must overcome — is awfully...