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Journalist and activist Mary Ann Shadd Cary may not be a household name today, but her work made a significant impact on our country. In celebration of Black History Month, join us in learning more about this groundbreaking abolitionist and suffragist.
Shadd Cary’s accomplishments were recently highlighted in an obituary...
Modern law firms know that fostering a culture of inclusion is key to retaining top talent, especially lawyers from underrepresented groups. In recent years, many firms have made changes to areas like recruiting, mentoring and professional development programming to increase the sense of belonging for all members of the firm. These are good first steps.
But true inclusion requires an assessment of all aspects of the...
Key Takeaways:
In-person marketing and business development took a hit during the pandemic. In response, law firms adapted, investing in technology to support the imperfect but crucial virtual versions of traditional in-person networking and marketing, such as LinkedIn and webinars.
Now, law firms can make the most of pandemic “lessons learned” to strengthen how they connect with clients and prospects and how they respond to what they learn from those conversations. Going into 2022, firms’...
Some firms underspend on marketing, but just as many spend ample budgets on the wrong things — which is almost worse. This recent piece highlights common “spending traps” that eat up a firm’s marketing budget without actually delivering results, and a common theme in these missteps is the attempt to outsource marketing tasks to vendors who don’t really understand your...