Category: DEI

Is It Time for a DEI Comms Refresher?

September 5, 2023
page2comm
DEI

The U.S. Supreme Court’s June 29 decision in Students for Fair Admissions, Inc. v. President and Fellows of Harvard College has without question changed the game for the use of affirmative action in college admissions. But what, if anything, does the decision mean for employers, such as law firms, who rely on diversity programs to recruit and retain employees from underrepresented groups? As many labor and employment lawyers

Witty Is Not the Answer — or at Least Not the Only One

August 21, 2023
page2comm
DEI

At the LMA 2023 annual conference last spring, we heard a lot of buzz about an artificial intelligence app called Witty that could be the answer to the DEI challenges law firm marketers currently face. Yes, you read that correctly. And yes, we were confused too. Over the past few months, we’ve been keeping an eye on Witty and digging a little deeper into what the tool promises to do, how law firms and other companies are using it and what...

Guidelines for Writing About Disability

July 24, 2023
page2comm

Whether your firm is discussing policies and accommodations or communicating with clients, it’s important to use accurate and objective language to portray individuals with disabilities in a respectful way. Following these tips from the ADA National Network can help your firm foster a culture of inclusivity — internally and externally.

  1. When writing about...

How Misuse of “Diverse” Impedes Progress on Inclusion Goals

May 8, 2023
page2comm

Take a quick glance through most law firm websites and you will see copy touting a “diverse” partner’s latest achievement, a summer program that helped the firm recruit a superstar “diverse” associate, or a new firm flexible-work policy crafted to improve retention of “diverse” team members.

While the intentions behind each of these marketing initiatives are likely good — firms should promote their efforts to...