Category: DEI

Witty Is Not the Answer — or at Least Not the Only One

August 21, 2023
page2comm
DEI

At the LMA 2023 annual conference last spring, we heard a lot of buzz about an artificial intelligence app called Witty that could be the answer to the DEI challenges law firm marketers currently face. Yes, you read that correctly. And yes, we were confused too. Over the past few months, we’ve been keeping an eye on Witty and digging a little deeper into what the tool promises to do, how law firms and other companies are using it and what...

Guidelines for Writing About Disability

July 24, 2023
page2comm

Whether your firm is discussing policies and accommodations or communicating with clients, it’s important to use accurate and objective language to portray individuals with disabilities in a respectful way. Following these tips from the ADA National Network can help your firm foster a culture of inclusivity — internally and externally.

  1. When writing about...

How Misuse of “Diverse” Impedes Progress on Inclusion Goals

May 8, 2023
page2comm

Take a quick glance through most law firm websites and you will see copy touting a “diverse” partner’s latest achievement, a summer program that helped the firm recruit a superstar “diverse” associate, or a new firm flexible-work policy crafted to improve retention of “diverse” team members.

While the intentions behind each of these marketing initiatives are likely good — firms should promote their efforts to...

How Firms Can Celebrate Arab American Heritage Month

April 10, 2023
page2comm
DEI

First formally recognized by President Biden in 2021, Arab American Heritage Month has been celebrated by cultural leaders for decades. Law firms have the opportunity to recognize and commemorate the contributions of Arab Americans in the legal industry and beyond as part of their broader inclusion...

Why Are CEOs Going Silent on National Tragedies?

March 20, 2023
page2comm
DEI

Nearly three years ago, the murder of George Floyd and the civil unrest that followed sparked a national conversation on racism. Law firm and business leaders who had never publicly discussed social or racial justice issues were speaking out.

Many law firm leaders issued public statements denouncing racism...