Insights

News that a six-person marketing team left Cooley for Fried Frank recently made headlines — and raised eyebrows — because while it is not uncommon for a practice group to move to another firm to improve its platform or market position, it’s rare to see non-lawyer business...

Most midsize and large law firms offer well-established affinity groups as part of their inclusion efforts. The groups provide women, LGBTQ+ individuals, those with...

Why did you become a lawyer? It’s a straightforward question that can be a simple — but effective — tool in law firms’ war for talent.

That’s because lawyers’ answers to the question of what motivates them may provide insights into how firms can retain them. Not all young lawyers are motivated by the same things, despite the generalizations we all sometimes make...

Is law firm empathy for employees “sustainable”? (What a weird question!) Most firms implemented cultural changes to adapt during the pandemic, and Law.com recently explored whether they will endure if there’s an economic downturn.

During the pandemic, firms pivoted to remote working and flexible schedules, and prioritized employees’ mental health. Many firms also invested in DEI...

Law firm marketers know that the most promising marketing plan in the world is not worth much without attorney buy-in and cooperation. And securing those crucial factors hinges on developing trust.

LMA recently hosted a terrific conversation on this topic on an episode of its podcast Shared Interest Group (SIG) Share-Out. This series features best practices, education and more on the hottest topics in legal marketing. “