Insights

Law School Admission Council President and CEO Kellye Testy offers a succinct explanation for the recent increase in law school applications by people of color: “People who are...

Law firm marketing leaders typically play an important role in planning and organizing partnership and all-attorney meetings within mid-size and large firms. That’s because everyone in leadership understands that attorneys who develop new business need to be clear on the firm’s overall branding and messaging.

The same cannot be said, however, for employee town hall meetings, and that is a problem. While it’s true that administrative staff are less likely to be involved with...

We at Page 2 are excited to share the first eBook in a new series designed to help law leaders confront the marketing and communications challenges they face in today's legal industry. Millennial Messaging: How to Talk the Talk with Next-Generation Lawyers is a quick read full of practical advice about how leaders can better understand this emerging class of lawyers and clients, and tailor their messaging to be most effective. Click here to...

Firms that have decided not to try to match the highest salaries of their competitors are instead devoting big money to perks they hope will attract and retain new recruits.

“There’s no question that this generation operates differently than their predecessors, and the law firms that are best situated for future growth are the ones that are open to changing the status quo.”

This prediction comes from Ru Bhatt, managing director of Major Lindsey’s associate practice group, in his recent statement on the results of the 2019 Millennial Attorney...