Planning Your Awards Calendar for the Year

December 18, 2023
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Seems like you just submitted the final Crain's nominations and Chambers submissions for 2023. Time to take a break from awards, right? Well... maybe for a few days, but the lull following the last deadlines of 2023 is the perfect time to take stock of how your awards program performed in 2023 and how you might like to adjust your efforts in the coming year. The more strategic you can be in selecting award opportunities that are a good fit for your firm's priorities, and choosing the "faces"...

Make Disability Inclusion a Priority in 2024

December 11, 2023
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DEI

Because workplace culture in many law firms continues to hold on to ableist ideas about who is capable of succeeding as a lawyer, lawyers are far more likely than workers in other professions to hide a disability from their employers and colleagues. This lack of visibility furthers the misconception that lawyers with disabilities can't experience inclusion in law firms, which dissuades...

This Template Might Solve Your Social Media Woes

December 4, 2023
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We often hear from legal marketers who are frustrated with the quality of their law firm social media content. While they are charged with writing posts for LinkedIn, they often do not have access to the raw material they need — information about client wins, events, awards, articles published by attorneys and more — to create content that is timely and engaging. Fortunately, this is a straightforward process issue, and one possible solution is using some version of our handy dandy

Will Large Firms Ever Crack the Code on Gender Equity?

November 27, 2023
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A recent Financial Times piece highlighting the continued failure of large law firms to create sustainable paths to leadership for women has us shaking our heads. We have been following this issue for a long (long!) time, and it's frustrating to hear up-and-coming lawyers complaining about the same grueling working conditions and outdated performance metrics that foreclosed opportunities for lawyers from their mothers'...

Attorneys Who Quit Become Prospects

November 20, 2023
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A 2022 Leopard Solutions report shows — unsurprisingly — that women lawyers continue to leave Big Law for in-house jobs or positions with smaller firms. The reasons why are familiar: Essentially, the pressure at the largest firms to maximize billable hours incentivizes a type of work (crisis focused) and approach to work (reactive instead of proactive) that lead to unpredictable schedules and unsustainable demands. Firms that have failed to address...