Does Your Firm Have a Reputation Management Strategy?

August 28, 2023
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To be effective, reputation management needs to be proactive, not just reactive. That means your law firm has to do more than just defend itself after being criticized online. Anticipating areas where you may be vulnerable and implementing systems to catch problems before they start will help you control the narrative about your organization. Without a strategy in place, your firm could unwittingly find itself struggling to manage a crisis that could have been...

Witty Is Not the Answer — or at Least Not the Only One

August 21, 2023
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DEI

At the LMA 2023 annual conference last spring, we heard a lot of buzz about an artificial intelligence app called Witty that could be the answer to the DEI challenges law firm marketers currently face. Yes, you read that correctly. And yes, we were confused too. Over the past few months, we’ve been keeping an eye on Witty and digging a little deeper into what the tool promises to do, how law firms and other companies are using it and what...

Congratulations to Deb Pickett, a PR Daily Top Woman in Marketing!

August 17, 2023
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Our very own Deb Pickett has been recognized among the Top Women in Marketing by PR Daily, an annual award spotlighting "dynamic do-ers, leaders, visionaries, rising stars" and others across marketing specialties and industries. Honorees will be celebrated October 26 at a luncheon in New York City. Congratulations, Deb!...

Find Your Practice Niche and Secure Your Position with PR

August 14, 2023
page2comm

Law school students often hear the same career advice: Go a to a top law school, get a clerkship, and land a job with a big law firm, says legal tech influencer Alex Su. Yet Su believes a successful career in law is more about choosing “a place that’s aligned with your superpowers.” He emphasizes the importance of finding your niche, whether it’s a specialized practice area or a specific industry. Once lawyers...

Are You Carrying “Digital Debt”?

August 7, 2023
page2comm

Even if you’re not familiar with the term “digital debt,” it likely affects how you work. It refers to the seemingly endless stream of digital communications — emails, video meetings, Slack threads, LinkedIn messages — that eat up our workdays. Being in digital debt is what happens to information professionals, including lawyers and marketers, when we’re too drained from coordinating and responding to communications to think or create. You know — do actual work! As a recent...