Using Thought Leadership to Build Your Personal Brand

January 26, 2017
page2comm

Attorneys have lots of questions about “thought leadership” - a buzzword making the rounds in legal marketing circles.  Fortunately, we have lots of answers.

Q: We hear the term “thought leadership” being used in conversations about marketing and business development. What does it really mean?

A: Essentially, it means being smart – and letting people know how smart you are.  But it’s “smart” in a very specific way.  When I...

Coaching Attorneys on ‘Having It All’

October 6, 2016
page2comm

There is much to be said for the virtue of having it all, but not all of it at once.

For many attorneys transitioning into the middle years of their careers, moving from being associates to becoming partners, there is a sense that professional responsibilities explode – having to keep up billable hours, delivering work, while also spending time developing client relationships that lead to more work – at the exact same time that personal responsibilities do as well.  Balancing...

Likable Enough?

July 29, 2016
page2comm

Whatever else might be true about Presidential candidate Hillary Clinton, she is a model of dogged persistence.  And, in that, her career is an object lesson in what it takes to advance in the legal profession.

An entire sub-industry of consultants and sales trainers claims to have determined the secret sauce of law firm success.  Their advice, all too often, sounds very much like the “insights” that pundits and talking heads offer up about Clinton: that she needs to be...