SKIP TO CONTENT
Most law firms tend to view their reputation through the narrow lens of expertise; that is, if a firm provides its clients with excellent, reliable counsel on the matters that affect the client’s bottom line, that firm can rest assured that the relationship is secure. Whatever else may be happening—or not happening—within the firm’s walls is irrelevant.
Maybe that was true in the past, but these days big corporations, firms’ most desired clients, are exquisitely tuned in to...
At Page 2, we understand and value the crucial role marketing directors play in helping law firms articulate and communicate their brand to the marketplace. Today, we want to introduce you to one of the best, Julie Gurney, Director of Marketing and Communications at Benesch. Julie is responsible for the overall strategy, daily management and implementation of global strategic communications for this powerhouse firm, which recently opened an office in Chicago. We wanted to hear more from...
As of 2017, any company in the UK with more than 250 employees is required to report figures about its gender pay gap to the government and publish the information on the company website. Of course, as of now the United States has no such requirement. But this new development does pose an interesting question for international firms with UK and US offices: how will they justify continued lack of transparency stateside at the same time they are complying with UK requirements?
Firms...
Aka, How to communicate that your firm is not a dinosaur.
For the most part, law firm leaders have come to understand that lawyers on the job market in 2018 have different needs and expectations than lawyers twenty or even ten years ago—and that firms had better get down to business on creating a more progressive workplace culture if they want to attract and retain top talent. But how can law firms, especially well-established firms perceived to be stuck in the past, communicate...
Firm leaders must recognize the importance of communications in this time of greater transparency and accountability.
By now I’m sure you’ve heard about the deafening silence American Lawyer reporters Meghan Tribe and Hank Grezlak experienced when just 13 of the Am Law 100 firms responded to repeated requests for information on internal harassment policies. “