Mastering the Art of Effective Listening

February 12, 2024
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Being a good listener may seem like a soft skill, but it’s actually critical to establishing strong business development and marketing strategies. You may think you have this skill down, but take stock: If your phone buzzes mid-conversation, can you ignore it without pausing to wonder who sent the text? During a long Teams call, can you resist the temptation to check your email? We are all overloaded and overwhelmed in a world filled with distractions, and we could all use a refresher on how...

Networking in a Hybrid World — Part II

January 29, 2024
page2comm

In our previous post on networking, we talked about how to deepen your relationships with existing contacts by reframing networking as an ongoing effort to connect with others, rather than merely a self-interested transaction. But what about when you are looking to expand your network by initiating new relationships? This has always been a tricky aspect of networking, and the hybrid work world has only made it more challenging. If it has been a while since you’ve ventured out, or if you...

Networking in a Hybrid World — Part I

January 22, 2024
page2comm

We tend to think of networking in purely transactional terms (“What can this person do for me?”) which is why many people dread it. Asking for something from someone you have no relationship with feels distasteful for a reason — because it is! But reframing networking as relationship building, an ongoing effort to connect with others, can make it feel a little less intimidating and a little more appealing. Consider what makes for a successful relationship: authenticity, generosity, and...