Insights

Client feedback can help firms strengthen relationships, identify areas for growth, and spot potential problems and address them early. Yet even when firm leaders recognize the benefits of client-feedback programs, they’re usually not a priority.

Firm leaders may hesitate to implement a program given how time consuming it can be to...

Client alerts: Effective business development tool, or time-consuming project that delivers minimal value? As with most communication efforts, it depends — in this case, on how well you understand the purpose of alerts and what your audience needs and wants from them, and then how well your process produces alerts that meet those objectives. Based on some actual client alerts we’ve seen out in the wild lately, whoa nelly, is it time for a

From playing golf to playing poker, law firms offer no shortage of networking opportunities. But as we’ve discussed here before, they’re often activities that men tend to dominate.

So the results of a series of studies on networking should come as a surprise to no one: Men who network...

Why do some law firms enter new markets with a bang while others never quite make it into orbit? Legal marketing friends attending this year's LMA24 conference won't want to miss Debra Pickett moderating a discussion on growth-minded communication with the marketing directors behind some of the legal industry's...

We’ve written about how learning to play golf and joining male peers on the course may help women advance their careers. If golf doesn’t feel like a fit, would you consider playing poker? Casino nights are popular at social and charity events, making poker games potential opportunities to interact with clients and prospects. And the...