Insights

This week we caught up on an October Legal Speak podcast interview with five panelists from ALM’s Women, Influence and Power in Law conference: Lauren Fisher, chief...

If you think about the lack of diversity in Big Law as a feedback loop — the partnership class consists mainly of white men, who recruit and mentor and promote other white men, who in turn do the same — then it’s possible to bring change by interrupting the loop. And that can happen in multiple ways. One important interruption that can change perception (which can impact decision-making) is to change the stories we tell and hear about the legal industry, and in particular to change...

In a cultural moment that shows little tolerance for neutral players beholden only to the interests of their clients, law leaders face uncomfortable conflicts and big decisions about what it means to be a moral actor in 2020. Here’s how to face them head-on. It’s an old American truism that “doing well” is incompatible with “doing good,” but, in 2020, that belief has been overturned by the movement toward greater corporate social responsibility and the expectation,...

Most midsize and large firms with dedicated marketing staff embrace analytics to understand how prospective clients and recruits use the firm’s website. But that information doesn’t always filter through the rest of the firm. As a result, many attorneys do not understand how much information is already available to them, and how they might use it to shape their business development practices.

Google Analytics provides tools that can track and report on a website’s traffic and...

“A lawyer shall not make a false or misleading communication about the lawyer or the lawyer’s services.”

Sounds simple enough, doesn't it? Don’t lie in your advertising and you won’t get into trouble. In practice, however, making sure you stay on the right side of this rule is a little more complicated. As firms look ahead to their marketing plans for 2020, this is an ideal time to review the ABA’s guidelines for advertising. At Page 2, we advise our clients to apply these...