Why It’s Smart to Market Both the Firm as a Whole AND Individual Attorneys

March 26, 2019

Some of the bewilderment (or frustration or hostility) law firm leaders can feel about PR probably stems from experiences in which the communications efforts were largely disconnected from business development strategy. If you don’t know why your firm is doing what it’s doing—who you’re trying to reach and how that connection might lead to new business—it makes sense to question whether those efforts are worth the work. But effective communication strategy requires understanding...

Get Clear on Your Firm’s Identity to Supercharge Communications and Marketing

March 12, 2019

As ALM reporter Roy Strom recently pointed out in his Law Firm Disrupted newsletter, Big Law firms continue to make the mistake of seeing themselves as part of one universal market when in fact they fall into at least three distinct markets that face three different realities: The true top dogs (Am Law 1-50) have shown impressive growth. The big-but-not-biggest (Am Law 51-100) are stagnant. The second hundred (Am Law 101-200) are losing...

Calling All Law Reporters: We Can Help You Find More Diverse Expert Sources

February 26, 2019

Are you a reporter looking to connect with a more diverse group of expert sources? You’ve come to the right place. As any journalist working in 2019 knows, one key to writing richer, more credible, and more nuanced stories is seeking out the voices of underrepresented people to provide information readers need. In working with our law firm leader clients, we encourage them to put forward the outstanding and high-potential women and people of color within their firms to provide technical...