Insights

Are you a reporter looking to connect with a more diverse group of expert sources? You’ve come to the right place. As any journalist working in 2019 knows, one key to writing richer, more credible, and more nuanced stories is seeking out the voices of underrepresented people to provide information readers need. In working with our law firm leader clients, we encourage them to put forward the outstanding and high-potential women and people of color within their firms to provide technical...

The National Law Journal’s annual Best of the Midwest survey is live and collecting votes for the best vendors serving the Midwest Legal Industry. This leaves us in a real quandary.

On the one hand we are Midwestern, which means we are constitutionally incapable of boasting about the game-changing law firm communications, trial publicity and media...

Attorney at Work recently published its Fourth Annual Social Media Marketing Survey Report. The bottom line from this report is that legal professionals are spending time on building their businesses online, and it is working. The usage of social media is up like crazy, with 93 percent of legal professional respondents using social media. Just four years ago, only 60 percent of attorneys considered...

A recent Law 360 Expert Analysis piece, "Diversity's Next Step: Developing Minority Partners," makes an incisive case for what law leaders must do to stem attrition of minority lawyers and ensure that they have opportunities to build their business and become...

If you're seeking more media coverage for your firm, consider a low-hanging fruit most law firm leaders don’t typically think of as marketing: the humble amicus brief.

Law firms assign them to young associates all the time as a method for building young lawyers’ skills and helping them develop an understanding of the stakeholders in cases that matter to the firm’s clients. In fact, amicus brief are so prevalent—mostly at the merits stage, after a case already has been set for...