What Does “Executive Presence” Mean in 2024?

June 10, 2024
page2comm

Expecting law firm leaders to demonstrate a strong “executive presence” isn’t new. What’s changing is the definition of executive presence — and the skills you need to demonstrate it.

Traditionally, leaders who exhibited executive presence were those with the hard-to-define quality of “gravitas.” (In practice, this word often was synonymous with “male.”) Solid communication skills as well as looking and dressing the...

Happy Pride!

June 3, 2024
page2comm
DEI

How will your firm celebrate LGBTQ+ Pride Month in June? The history of the struggle for LGBTQ+ liberation is interwoven with the practice of law, and the greatest moments of progress throughout the past century have come as a result of advocacy both within and outside the legal system. Take a moment to revisit:

  • The 1924 founding of the United States' first chartered organization dedicated to gay rights by WWI army veteran Henry Gerber, whose home in Chicago's Old Town...

Men Are Responsible for Fostering Gender Inclusion

May 27, 2024
page2comm
DEI

This should not be a radical statement, but in many corners of the legal industry, it still is. It seems obvious that women and men should share responsibility for creating more inclusive workplaces. Yet most gender-inclusion programs still focus on how women should navigate the workplace differently to overcome obstacles they face due to sexism. Gender bias may be tougher to overcome in the legal profession than in other industries. The law firm model “views women as inherently...

Unlock the Power of Owned Content

May 20, 2024
page2comm

The “O” in the PESO model (the four types of media representing the full interconnected landscape of channels for distributing your firm’s messages) stands for “owned,” the content your firm creates and distributes itself. Building an effective media plan has to begin with creating great owned content because without it you cannot activate the three other media types (paid, social and earned).

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