This Template Might Solve Your Social Media Woes

December 4, 2023
page2comm

We often hear from legal marketers who are frustrated with the quality of their law firm social media content. While they are charged with writing posts for LinkedIn, they often do not have access to the raw material they need — information about client wins, events, awards, articles published by attorneys and more — to create content that is timely and engaging. Fortunately, this is a straightforward process issue, and one possible solution is using some version of our handy dandy

Will Large Firms Ever Crack the Code on Gender Equity?

November 27, 2023
Kelly McNees

A recent Financial Times piece highlighting the continued failure of large law firms to create sustainable paths to leadership for women has us shaking our heads. We have been following this issue for a long (long!) time, and it's frustrating to hear up-and-coming lawyers complaining about the same grueling working conditions and outdated performance metrics that foreclosed opportunities for lawyers from their mothers'...

Attorneys Who Quit Become Prospects

November 20, 2023
page2comm

A 2022 Leopard Solutions report shows — unsurprisingly — that women lawyers continue to leave Big Law for in-house jobs or positions with smaller firms. The reasons why are familiar: Essentially, the pressure at the largest firms to maximize billable hours incentivizes a type of work (crisis focused) and approach to work (reactive instead of proactive) that lead to unpredictable schedules and unsustainable demands. Firms that have failed to address...