Three Surprising Law Firm Marketing Stats May Change How You Reach Clients

May 22, 2023

We all know the adage: “You can’t manage what you don’t measure.” Metrics are key to evaluating whether marketing efforts are achieving your firm’s goals.

Here are three law firm marketing metrics that may surprise you, and could shape how you reach prospective clients:

  1. 43% of law firms don’t have an annual marketing budget. This finding is from the American Bar Association’s 2022...

Create Rich Content to Celebrate AAPI Heritage Month

May 12, 2023

Did you know that May was selected as Asian American and Pacific Islander Heritage Month because two significant anniversaries fall within these four weeks? The first Japanese people immigrating to the United States arrived on May 7, 1843, and May 10, 1869, known as "Golden Spike Day," marked the completion of the transcontinental railroad, which would not have existed without the labor of

How Misuse of “Diverse” Impedes Progress on Inclusion Goals

May 8, 2023

Take a quick glance through most law firm websites and you will see copy touting a “diverse” partner’s latest achievement, a summer program that helped the firm recruit a superstar “diverse” associate, or a new firm flexible-work policy crafted to improve retention of “diverse” team members.

While the intentions behind each of these marketing initiatives are likely good — firms should promote their efforts to...

Hearing From Our Clients’ Clients

May 1, 2023

As legal marketers, we’re in the business of helping attorneys and firms grow their businesses. So, naturally, we’re inclined to be super-responsive to their requests. Sometimes, though, we can be more effective at what we do and deliver more value in our work if, instead of immediately delivering whatever we’re asked for, we take a moment to consider its ultimate audience or end user: the law firm client. At this year’s Legal Marketing Association annual conference, a panel of three...

Don’t Underestimate the Power of the Law Firm Newsletter

April 24, 2023

While most of our inboxes are flooded daily with unwanted messages that go straight to the trash folder unopened, a well-crafted newsletter can stand out in an otherwise saturated inbox by providing relevant and helpful content to its readers. It’s also one of the cheapest and most efficient marketing tools out there. Why is having a newsletter important? Newsletters are a great way to showcase your firm’s subject-matter expertise and personality to prospective clients,...