Keep an Eye on These Rules for Awards and Solicitation

May 2, 2022
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At Page 2 we like to keep an eye on changes to rules  from the ABA or state bar associations that could impact the way in-house marketers promote a firm’s practice groups or attorneys. Here are two notable recommendations from the past few weeks:

How to talk about awards and accolades

- The Supreme Court of New Jersey Committee on Attorney Advertising weighed in on the use of “Super...

Page 2’s Mackenzie Krage on Her Work as a CASA

April 22, 2022
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Mackenzie Krage recently joined the Page 2 team. Below, she describes another commitment she is passionate about — her work as a court-appointed special advocate for children in the foster care system in Cook County.

With a radiant smile and outward composure, June had a refreshing candor for a child who had been dealt her hand. Through no fault of her own, June had entered the system. Some children are plucked from their siblings while others circle a revolving...

Midwest Firms in the Spotlight

April 18, 2022
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Last week the American Lawyer took note of a market trend we know very well: Midwest law firms are knocking it out of the park.

Midwesterners in the legal industry are accustomed to the east and west coasts getting all the media attention. In fact, we often take pride in flying under the radar. But the super high demand, growing realization, and large increases in billing rates — not to mention soaring revenue — at Midwest firms is now impossible to ignore.