Yale Law Woman Survey Asks Tough Questions. Is Your Firm Ready to Answer Them?

June 2, 2020
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The Yale Law Women published their 2020 survey of Top Firms for Gender Equity and Family Friendliness in what is likely the most tumultuous spring law firms have seen in a very long time. In addition to the many challenges women lawyers already faced in protecting and advancing their careers (outlined in detailed statistics and survey responses included in the report), it is now clear that Covid-19...

How Legal Marketers Can Help Attorneys Do Thought Leadership Right

May 27, 2020
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Attorneys can demonstrate “thought leadership” in many forms and forums, from interviews to panel discussions to well-crafted posts on social media. When they share insights informed by their experience and understanding of clients’ business challenges, attorneys can build their profile as a leading voice in their industry or practice.

The gold standard for thought leadership is securing an opportunity to publish a bylined article in a prominent and respected industry journal....

Midsize in the Midwest? This Could Be Your Firm’s Moment.

May 19, 2020
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Yesterday’s release of data on the AmLaw “second hundred,” the firms ranked from 101 to 200 on American Lawyer magazine’s list of the country’s largest law firms, was something like the opening of a time capsule. The 2019 results measured for the list aren’t terribly old, but they are jarringly out of context in the present moment. Still, there was plenty to learn...

Our Top 5 LinkedIn Tips

May 11, 2020
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Many people avoid dealing with their LinkedIn profile because the work feels like a time suck. While it’s certainly true that you could devote hours per week to this tool, it is not necessary or very effective. We have zeroed in on our top five LinkedIn tips to show how spending just a few minutes per day on some key aspects of the site can really pay off in your efforts to stay connected to your network of colleagues, competitors, clients and prospects.

1) Take advantage of...

4 Ways to Show Thought Leadership on LinkedIn

May 7, 2020
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Demonstrating thought leadership in your area of expertise is one of the best ways to grow and promote your practice. Many times, when we think of someone showing thought leadership, we might think of a senior professor or high-profile consultant or CEO writing a lengthy article for a law review or the Harvard Business Journal. But thought leadership can come from people at many different phases of their careers and can manifest itself in many ways beyond academic articles. Thought...