Media Relations Runs on Trust

March 25, 2020
page2comm

We always suspected that we worked with some of the smartest, most resourceful attorneys around. But as the extraordinary events of last week unfolded across the business community, our clients confirmed our hunch — and then some! Here are a few highlights of the subject-matter expertise and counsel our attorney clients shared in the media to assist the industries they serve: • Andrew Cripe, Chair of the Employment Advice group...

A Personal Note from Page 2 Founder Deb Pickett

March 18, 2020
page2comm

I spent September 11, 2001, and many, many long hours afterward, working in the newsroom at the Chicago Sun-Times.

I’ve had many occasions, since then, to think about the work my incredible colleagues did there, and in similar newsrooms across the country, during those extraordinary times. Much of what I know about communication and leadership was shaped by that early experience of navigating the awesome responsibility of helping people make sense of a world that changed in an...

Let’s Talk About the Pipeline

March 9, 2020
page2comm
DEI

If there’s one thing we at Page 2 like to “well-actually” our friends in the legal industry about, it is the so-called pipeline problem. As any lawyer from an underrepresented group will tell you, the supposed lack of women and minority lawyers in the talent pool explains why, despite their “best efforts,” law firm leaders can’t seem to improve their dismal statistics on diversity. Every time they turn on the faucet, only white male lawyers come pouring out. Of course they wish it...

In Need of a Little Inspiration? Consider the Story of Myra Bradwell

March 2, 2020
page2comm

All Myra Colby Bradwell wanted to do was become a lawyer. In an era when women make up about 40% of practicing attorneys, this would seem to be an achievable goal. But when Myra, born in 1831, passed the Illinois Bar exam in 1869, she was promptly denied the right to practice law by the Illinois Supreme Court. Students of common law...

The Most Important Thing on Your Firm’s Website

February 24, 2020
page2comm

Marketing and public relations specialists know that uncertainty is a big part of our work. We rely as much as we can on data to decide how to deploy our resources in ways that will make the biggest difference, but there’s often some amount of guesswork and unpredictability involved.

But do you know what is completely predictable? The importance of effective attorney bios. According to Greentarget’s State of Digital Survey, 90% of in-house counsel rely on attorney bios when...