Insights

Eight months ago I doubt any of us were considering what we might do if the traditional office holiday party had to be taken online. Well, thanks to the (still) ongoing pandemic, here we are. I’m sure that many of us are burnt out on Zoom calls by now — So. Many. Webinars. — but believe it or not, it is possible to throw a fun holiday party from the comfort of your own home that

All press releases should be written and sent out as efficiently as possible, of course, but every now and then a high-stakes story requires law firm marketers to push out a release at warp speed. How can you make sure the stressful yet exhilarating process of breaking news goes smoothly for your firm?

Plan ahead. Don’t wait until you are facing an urgent deadline to create an internal firm approval process for extraordinary stories. While a typical press release...

As the financial fallout from the COVID-19 pandemic continues to shrink media outlets, fewer reporters are covering the legal industry, and marketing and PR professional may worry that it’s tougher than ever to pitch the stories that matter to their law firms.

One strategy for standing out from the deluge of pitches is to move away from the same old stories about high-profile...

Have you ever wondered why some attorneys are repeatedly quoted as sources for media outlets while others with the same (or even more impressive!) practice never get interviewed? How did those attorneys connect with reporters for a story?

Attorneys who are interviewed and quoted repeatedly by the media have successfully demonstrated that they are subject-matter experts in their respective practice areas, and that they can explain legal matters in plain English. One way to do this is...

The Law 360 2020 Glass Ceiling Report is out, and we have good news and bad news.

In the spirit of 2020, let’s get the bad news...